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Pennsauken, PA: Health care provider expands into autism services

Oct 24, 2022, (Pennsauken, PA) Home Healthcare News: Why Bayada Home Health Care Is Thinking Big About Autism Treatment, Expanding Services

A next frontier for home health providers looking to expand their business mix: behavioral health care.

Earlier this month, Bayada Home Health Care opened up the Bayada Pennsauken Center for Applied Behavior Analysis (ABA) Services. The Pennsauken, New Jersey-based center will offer home-based as well as center-based behavioral support and treatment for individuals with an autism spectrum disorder (ASD) and other intellectual disabilities.

The launch of the Bayada Pennsauken Center for ABA Services is part of a larger expansion of this services line for the nonprofit home health giant.

“Bayada has been providing ABA services in Hawaii for over 10 years, and [this has] really built a strong foundation for us,” Jessica Shea-Brown, regional director of behavioral health services at Bayada, told Home Health Care News. “We’ve always had the vision of being able to serve additional individuals who were in need and who could benefit from the service.”

Moorestown, New Jersey-based Bayada offers a range of home-based care services through 360 offices in 23 states, as well as six other countries. The company employs over 28,000 nurses, home health aides, therapists, social workers and other care professionals.

Bayada entered the autism and ABA services space after acquiring Trumpet Behavioral Health’s Hawaii operations in 2014. Since then, Bayada has provided ABA services to more than 600 families in Hawaii.

Brown joined Bayada in April to oversee the company’s expansion of its ABA services in the U.S. — with a focus on the East Coast. She has 20 years of behavioral health experience under her belt….

“There’s a very significant need for services,” Brown said. “If we can be a provider that helps families, children and adults access needed services, and break down some of the barriers to access, we certainly want to do that.”…

Some of the biggest providers that specialize in these types of services include 630 Behavioral Health and The Center for Autism & Related Disorders (CARD). While both companies have grown due to the massive demand for services, each had to reportedly lay off workers this summer, according to Behavioral Health Business….

“We receive referrals from schools. We receive referrals when families self-refer. The children’s system of care in New Jersey will support families in referring, and we will utilize their commercial insurance,” Brown explained. “We are a Medicaid provider, which we’re very excited about. We don’t see so much private pay, but it’s an option.”…

Ultimately, Bayada’s new center will have between 80 to 100 employees. At any given point, the center can work with 50 to 60 individuals simultaneously, in addition to the individuals its teams are working with in the broader community….

Looking ahead, Bayada has plans to open more centers in the future. Still, the company wants to be strategic about how it approaches expansion….

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