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(UK) Store chain to feature "autism-friendly school wear"

Apr 9, 2021, StaffordshireLive: Asda launches autism-friendly school wear range https://www.staffordshire-live.co.uk/whats-on/shopping/asda-launches-autism-friendly-school-5276988

A leading supermarket is throwing out "scratchy" labels and "uncomfortable seams" as part of a new clothing range designed for autistic children. George at Asda has launched its new Easy On Easy Wear range of school uniforms but with special features. The chain has stores in Burton, Stafford, Cheadle, Leek, Uttoxter and Cannock. The elements of non-specially designed clothes that currently cause the most issues for children with specific needs are itchy labels, clothes that are hard to get on and off, uncomfortable materials and seams that irritate them. All of these issues are addressed in the new range from George, said an Asda spokesman. … It comes as eight out of 10 parents of children with specific needs say getting them dressed each day is difficult, says research compiled by George…. There is more of a need for specially-designed clothing than many may realise. Approximately 2.5 per cent of children in the UK are believed to have a learning disability, he said. Looking specifically at autism, diagnoses are on the rise and it is estimated that approximately one in every 100 children in the UK has autism, Asda research showed, he added…. Tom Purser, head of campaigns at the National Autistic Society, said: “It's great to hear that George at Asda will be developing autism-friendly clothing for children. Parents often tell us how sensory sensitivities can mean that autistic children struggle with clothing, like an itchy label, a scratchy seam or an uncomfortable fabric….. "We hope that even more retailers will come up with similar ideas, and do their bit to help create a society that works for autistic people.”…