Oct 12, 2021, Emarketer.com: Investors tap kids’ autism care market amid rising cases of autism https://www.emarketer.com/content/investors-tap-kids-autism-care-market-amid-rising-cases-of-autism
The news: Virtual pediatric autism therapy startup Elemy (formerly Sprout Therapy) nabbed $219 million in Series B funding, valuing the entrant at $1.15 billion.
• Elemy matches pediatric patients with a therapist to create a personalized in-home and online treatment plan, and gives caregivers the ability to track the patients’ progress.
Why it’s worth watching: There’s a large addressable market for pediatric autism care in the US—and it’s steadily increasing.
The prevalence of autism in pediatric patients rose 10% to 1 in 54 children—up 10% from 2014, per a 2020 CDC update.
• Researchers at Johns Hopkins Bloomberg School of Public Health say technical factors like increased awareness of autism spectrum disorder (ASD), increased screening, and better diagnostic services could be contributing to the rise in pediatric cases….
• For example, Optum Ventures (UnitedHealth Group’s VC arm) led pediatric virtual ASD clinic Springtide’s $18.1 million series A funding round in November 2020.
• And in May 2021, digital therapeutics startup Akili secured $160 million to further development of its kids’ video game-based treatment apps for conditions like ADHD and ASD.
Investor interest in specialty telemental health areas like ASD should only rise as the number of pediatric cases climb, too:
• Experts say the number of ASD cases are increasing as changes to diagnostic criteria of the condition are made, for instance.
The opportunity: Investor interest in kids’ autism care startups makes sense for two key reasons:
1. All 50 states recently mandated health insurance companies to cover the cost of ASD care—meaning companies like Elemy will be attracting new patients more than ever….
2. Tech-enabled care can also help kids get connected with therapists faster than traditional methods that offer in-person appointments only.
• It typically takes six months to one year to get children onboarded with a new ABA therapist—a wait that is likely exacerbated due to the shortage of childrens’ mental health appointments.
• Startups like Elemy say their tech-enabled platforms reduce patients’ onboarding time to three months, which will be attractive to parents seeking quicker care for their kids.
