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*(Australia) Life coaches for 4-year-olds

Jan 5, 2018, Melbourne (Australia) Financial Review: Meet the life coaches for 4-year-olds who are tempering tantrums http://www.afr.com/lifestyle/tempering-tantrums-meet-the-life-coaches-for-fouryearolds-20171221-h0908i Back in May, Bernadette Dancy decided it was time to find a life and confidence coach. The self-confessed planner took a strategic approach: comparing their experience, qualifications and philosophies before deciding on the best fit. Not for herself, or for her sports psychologist husband Paul, 39 – but for their four-year-old son. "Callum is an emotionally intelligent boy," explains the personal trainer, 37, from Surrey, "not afraid of showing his emotions, good and bad. But he's also a pleaser and a high achiever, which meant tantrums and emotional outbursts when he couldn't do something to the high standards he set himself. He'd started using negative affirmations about things not being good enough." … Soaring interest While coaches for young children may raise eyebrows, Costa didn't blink when Bernadette got in touch. In fact, demand for this age group is booming – around 75 per cent of her private client base is now aged four to six, and that figure has rocketed 30 per cent in the past eight months alone. … Bernadette isn't surprised at the numbers. She looks around and sees a generation of parents struggling with mental illness; parents who want to break that cycle. … 'Psychological overwhelm' There's a steady drumbeat of anxiety here, too. Annette Du Bois is a confidence and mental health coach who has also seen a huge increase in demand from parents of four to six-year-olds in recent years. … "Collectively, fear, negativity and anxiety have risen over recent years. There's a lot more pressure on parents to get it right but at the same time their children are growing up in a world so different to what they themselves have experienced," she says. …